3 Simple Tricks to
Optimize Your Pay Per Click Advertising Efforts
While it is important to get your ppc ad seen and even more important
to get visitors to click on your ad, those aims pale in comparison with
your conversion rate. There are simple tricks that can be used to
optimize your pay per click advertising efforts, but they are tricks
that are often overlooked.
Running a PPC campaign can be an overwhelming task. There are so many
things to do, that the details are often overlooked until it is too
late. Here are a few tricks to help increase your conversion rate and
optimize your pay per click advertising efforts.
1.Make Getting Conversions Easy
If you make your visitors to take a multitude of steps in order make a
conversion, then it is more likely that your customers will get
discouraged. While this may not be a problem if you are using pay per
click advertising for list-building purposes, it is often a killer in
regards to making a sale. One of the easiest ways to increase your
conversion rate (even when list-building) is to only collect the
information that is absolutely necessary. Studies have shown that the
best converting pages require customers to only enter an email address.
While it is nice to get someone name, address, phone number, etc it
really isn't critical information to have. If it is necessary, consider
obtaining this information after you have already secured their email
address.
2.Focus Your Landing Page
Once you decide what the goal of your landing page is, make sure that
you do not distract viewers from it. Many people choose to simply use a
page from their website as their landing page. Unfortunately, these
pages often contain a jumble of additional ads, unrelated content, and
links to other web pages All of these things can either distract or
overwhelm visitors, both of which lead to the customer leaving. It is
essential to keep your landing pages as simple and succinct as possible
to optimize your pay per click advertising efforts.
3.Include Critical Information in Your Ad Copy
Everyone knows that pay per click advertising is advantageous because
it can drive highly targeted traffic to your landing page. However,
many people may still click on your ad that are not part of your target
audience. This is because your ad copy does not include the right
information. For example, if you are selling a product that is similar
or the same as your competitors, then the price is important to include
in your ad copy. Many customers base their purchasing decision on price
and if your product is out of their price range, there is no reason for
them to click on your ad. By including the price in your ad, you can
automatically filter out people who would not purchase your product
anyways.
Pay per click advertising can be one of the most profitable and
lucrative online advertising methods available. However, if steps are
not taken to optimize every step of the sales process, money and
opportunities will be lost and expenses will climb. The more you can do
to ensure that you target is highly optimized and that you landing page
has the ability to create a maximum conversion rate, the more
successful your pay per click advertising ventures will be.
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